Reebok Teams Up With NASA For Out-Of-This-World Footwear & Apparel Collection

Innovation and setting out into the unknown is a constant theme across the sneaker industry. While the collaboration between Reebok & NASA may read as an bit unconventional at first glance, the country’s foremost exploratory agency is fully aligned with those concepts, and the Boston brand is taking notes from their own aesthetics throughout the years. The two brands are uniting for a footwear & apparel collection that reimagines many of Reebok’s most iconic silhouettes, all set to drop on July 31st.

We’ll begin with the most transformative retooling, the BB1000 II, jumping 1000 years past its 1980s origins. The shoe’s overall height is increased with a spacesuit-esque embossed leather upper, two opposing stripes of honeycomb mesh and ribbed padding, and a translucent toe-cap to top it all off.

The Club C bears its most radical changes at the laces, supplanting that traditional closure with a full zipper unit. Additionally, the typical leather construction is absent entirely, replaced with ballistic mesh & nylon, their heavy duty atmosphere foregrounded by ribbed texture on the toe-box and embossed speckles on the midsole. In all, the overriding theme on this shoe is texture, a major divergence given how mainline Club C drops hang their hat on a timeless, sleek profile.

Finally, we have the Classic Leather Hexalite. Though the uninitiated may read the exposed honeycomb propulsion cut out of the midsole as a thematic change, that section lends the”Hexalite” tooled model its subtitle even in run-of-the-mill releases. Instead, the finer details is what truly makes this shoe a “special edition” releases, from the jagged stitching throughout the shoe, to the exposed foam tongue to the serial number stamp that outlines the midsole.

These are the only models that’ve been shared with Sneaker News at the time of writing; Reebok has already tipped off that there’s at least six additional SKUs set to join this set. The full NASA Reebok collection launches on July 31st- just ahead you’ll catch images & further pricing details for each shoe.

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