Sneaker News Nike has historically been among the most active player in the Olympics for its global marketing reach, showcasing its vision in sports innovation and its core values through the Games. It does so by working with the world’s best athletes, many of them featured in this newly unveiled campaign with a bold and focused message: When it comes to sport, winning is the only thing…and it’s not for everyone.
Narrated by the ever-versatile Willem Dafoe, Nike’s latest ad campaign features a collective of the world’s greatest athletes that rep the Swoosh. It’s an impassioned reminder, straight from the voices of these elite athletes, that its eyes are on victory.
This latest spot continues Nike’s commitment to sport and listening to the voice of the athlete. “Nike’s story starts with the athlete story. It always has. And it always will,” says Nicole Graham, Chief Marketing Officer at NIKE, Inc. The athletes that continue to represent Nike have continued to embody the sacrifice and the grit it takes to truly come out on top, even highlighting the musings of the late Kobe Bryant who famously led Team USA to victory in the 2008 Olympics.
Including in the ad are LeBron James, Serena Williams, Giannis Antetokounmpo, Qinwen Zheng, A’ja Wilson, Vini Jr., Jakob Ingebritsen and Sha’Carri Richardson, among others.
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