Matt Varga The retro of the Nike ACG Rufus may not setting the world on fire, but plays into Nike’s larger strategy of repaying long-time loyalists with new pairs of some once-forgotten curiosities. In that respect, the Rufus is a perfect face, sporting tech and aesthetics that were far ahead of its time circa its original turn of the century debut. As we wade deeper into the model’s retro, another colorway is joining the mix in “Midnight Navy.”
Though the return of the Rufus pleased Swoosh die-hards, looks like this indicate intentions to spread the audience of the 2001 model. The weatherproof hardware and slip-on construction makes it a perfect adherent to current gorpcore trends, and wearing an accessible, complementary blend of black & navy may be enough to convince the consumer at large to grab these over the competition.
On top of the simplistic black rubber sole & aquatic suede upper, a speckled sole appears underfoot, a first for Rufus releases in 2024,. While it’s unclear whether this is simply a nice conceptual touch, tying into the inky black elsewhere and the night sky titular tone, or an indication of “Next Nature” grind sole tech, the pattern adds definite depth to a design that’s toned down overall.
The Nike ACG Rufus “Midnight Navy” will arrive in the coming months, likely before the end of 2024. Expect a $115 retail price once this pair materializes.
WHERE TO BUY
Mens Nike ACG Rufus
US 01/09/2025 Thursday
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