Matt Varga Edison Chen, CLOT & adidas announce the upcoming CLOT CAFE pop-up, centered around the release of the latest adidas Superstar style between the two partners.
The CLOT CAFE is positioned as a full embrace of Hong Kong’s Cha Chaan Teng culture, serving some of the most familiar dishes at establishments of its type: rice noodles, satay beef, french toast, and the ineffable pineapple bun stand out among the highlights. Of course, specially branded CLOT dinnerware will define your meal, with a range of commemorative apparel pieces on offer in both the pop-up and across JUICE STORE locations.
Though no detail was overlooked in executing this concept, the chief motivation is an extra dose of energy surrounding the latest CLOT Superstar. To that end, the CLOT CAFE carries through the same inspirations of that tan & brown pair, spotlighting a cultural institution that spawned around the same milk tea that inspired the shoe.
The CLOT Cafe will be open in its Shanghai pop-up location from October 12th to October 31st. In official press, the CLOT adidas Superstar “Tan” is described as a “greater China exclusive,” with a “pre-launch” occurring on October 12th before further releases widen the scope of the drop. We’ll keep our original coverage updated with more information about the shoe’s release, but certainly do check out the Cafe if it’s accessible to you.
