Sneaker News Get ready for more Swoosh on your favorite NBA team jerseys through 2037; Nike has officially announced a massive 12-year extension of its partnership with the NBA, WNBA, and NBA G League; the partnership first began in the 2017-2018 season.
Nike will continue to be the exclusive on-court uniform and apparel provider of the NBA, delivering new designs through its assortment of jerseys that include the Association Edition, Icon Edition, Statement Edition, City Edition, and Classic Edition. The first three are typically core colorway styles of each NBA franchise, while the Classic Edition commemorates key milestones and anniversaries of each team. The City Edition offers a unique alternative that implemented local culture, landmarks, and design touches.
In an official presentation at the brand’s New York City headquarters on October 21st, Nike conducted several panel discussions hosted by ESPN’s Monica McNutt. Special guests included Nike, Inc. CEO Elliott Hill, NBA Commissioner Adam Silver, WNBA Commissioner Cathy Engelbert, Sabrina Ionescu, A’ja Wilson, Sue Bird, and several Nike VPs to speak on how Nike is committed to the growth of the game through this partnership. Also in attendance via Zoom were Caitlin Clark, Kevin Durant, and Giannis Antetokounmpo.
In addition to being the official outfitter of the NBA, Nike is committed to growing youth basketball by introducing programs and resources to young athletes, expanding access and resources for boys and girls of all levels. Nike will also be present across major league events including All-Star festivities, the NBA/WNBA Draft, Summer League, and more.
