The New Balance 9060 Dips Into “Rose Sugar” For Spring

Available now via NewBalance.com.

Matt Varga March 6th, 2025 (updated)

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Updated March 6th, 2025: The New Balance 9060 “Rose Sugar” just restocked via NewBalance.com — hit the “Where To Buy” links ahead to pick up your pair.

WHERE TO BUY

Mens New Balance 9060

SKU: U9060LBC

RETAIL PRICE: $150

RELEASE DATE: Jan 7, 2025

US 01/07/2025 Tuesday

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Original article published January 7th, 2025: Far from a momentarily trendy silhouette, the New Balance 9060 has proved to have genuine staying power, a hold on the consumer that’s led it to be a staple of metro sneaker rotations since its 2022 introduction. With that comes pretty unwavering demand, something that’s allowed the Boston brand to paint inside the lines and still mint consistent sell-outs, something they’re already shaping up to repeat with the New Balance 9060 “Rose Sugar.”

The shoe begins with a relatively simplistic base, a combination of cream and chrome that’ll ring familiar for anyone who’s dipped into the world of New Balance before. The titular rosy tones paint the suede panels above, lending sprightly tone notes that are further accentuated by deeper “Ice Wine” branching beneath. While the minutiae displayed on this pair is intriguing, the headline remains a pink New Balance 9060 suited for warmer weather, something the public has already responded to well.

What do we mean? The New Balance 9060 “Rose Sugar” is available now via NB.com ($150), and select sizes are already sold out — check our “Where To Buy” links to grab yours before they’re gone.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.