Andrew Rizzo It’s official; 2024 was New Balance’s strongest year to date. After growing by 23% in 2023, the Boston brand has reported 20% growth in 2024, earning $7.8 billion according to information shared with Yahoo Finance.
Unless you’ve been living under a rock, the news hardly comes a surprise. New Balance was easily one of the trendiest brands last year and is thriving in multiple areas of its business. The brand’s premier “Made In USA” and “Made In UK” lifestyle lines both put on strong showings, its running division has continued to innovate, and signature athletes like baseball phenom Shohei Ohtani have reinforced a presence in team sports. New Balance has also been enjoying huge mainstream demand for its retro styles like the 1906R, 2002R, and 9060 models, all of which speak to a mass prioritization of comfort in addition to style. Collaborations with a-listers like Action Bronson, KITH, and Salehe Bembury have added a “cool” factor to all those models, thus inherently helping support inline release sales.
Of course, where there’s growth, there’s loss. New Balance has been able to chip away at Nike’s marketshare thanks an increased presence at retailers, with the Boston brand now occupying more shelf space than ever. Moreover, it’s a go-to brand among today’s youth as evidence by a spike in organic media coverage on TikTok and Instagram.
Needless to say, we’re looking forward to what the Boston brand has in store as we delve deeper into 2025. As of right now, it appears that the newly-reintroduced New Balance 1000 and New Balance 740 will both be focal points. Keep our Sneaker Release Dates hub bookmarked to stay current on all the latest New Balance releases throughout the course of the year.
