Matt Varga The Sacramento Kings have found new life under Doug Christie, surging to a 10-4 record since the interim HC took over. It’s only right that De’Aaron Fox celebrates one of his own major life milestones amid that hot streak, suiting up in a “Reign Rose” colorway of his Curry Fox 1 set to hit the public on February 3rd.
For the uninitiated, the title stems from Fox’s firstborn, with the moniker debuted via a PE make-up De’Aaron sported, coincidentally, during a 2023-24 game against the Warriors. Taking the court in the matchup between the faces of Curry Brand in his signature, similarly resplendent tones are on display with this edition, coating the shoe in sprightly pinks and rose golds throughout the upper. The standout feature is the midfoot strap, carrying a sheer rose print that literally interprets the shoe’s namesake.
Though dedicating this pair to Reign Fox sets a new high watermark in sentimentality, this continues #5’s personal touch on the Fox 1; his favorite Christmas movie, go-to food truck, and the King’s “Light the Beam” tradition inspired previous looks.
Given the narrative behind this shoe, it’s only right that the Curry Fox 1 “Reign Rose” releases on February 3rd, Reign’s second birthday. Retail is set at $130, in line with previous pairs of De’Aaron Fox shoes — you’ll be able to secure yours via Dick’s Sporting Goods and UnderArmour.com upon arrival. Catch official images included below and keep our Sneaker Release Dates landing page handy for direct purchase links.
WHERE TO BUY
Mens Fox 1 "Reign Rose"
US 02/03/2025 Monday
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| Retailer | Release type | Status |
|---|---|---|
| DICK'S | Standard | Check Site |
| Under Armour | Standard | Check Site |
Lead photo via Getty Images.
