Matt Varga The Air Jordan 1 “Bred” is marching on as the defining shoe so far in 2025, now stretching from the digital world onto Nike’s homefront. On January 29th, select employees on the Beaverton campus were hit with “fines,” echoing the Jordan Brand creation story that the imprint continues to reference as we inch closer to the shoe’s earnest release.
Sorting through some of the social media reports, Swoosh employees naturally got the demerit (containing a gift card, in actuality) for sporting pairs like the Air Jordan 1 “Shadow” and Travis Scott’s “Elkins” Jordan 1 Low. However, continuing the “ripple effect” angle of the Banned narrative, Beaverton employees were hit with write-ups for sporting seemingly any Jordan models, with the Jumpman Jack and Jordan 4 RM also earning (un)lucky wearers a citation.
It’s also a very public inclusion of a previously understated aspect of the “Banned” promo effort, the @thenikesuit character. A winking “middle management” incarnate, “Lawrence H.” has been an inclusion in several previous stops in this journey, including the promo ad in December ’24 and the censoring of His Airness’ Chicago Bulls statue.
Check out some of Lawrence H’s recent exploits in Beaverton below. The Air Jordan 1 “Banned” remains queued up for a February 14th release, carrying a $250 retail price upon arrival. Keep it locked in to our Jordan Release Dates page in the coming days for additional updates.
WHERE TO BUY
Mens Air Jordan 1 High 85 "Bred"
US 02/14/2025 Friday
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| Retailer | Release type | Status |
|---|---|---|
| KICKS CREW | Aftermarket | Aftermarket |
| Sneaker Politics | Standard | Check Site |
| Concepts | Standard | Check Site |
| WOODstack | Standard | Check Site |
| BAIT | Standard | Check Site |
| Undefeated | Standard | Check Site |
| A Ma Maniere | Standard | Check Site |
| Lapstone & Hammer | Standard | Check Site |
| All the Right | Standard | Check Site |
| Up NYC | Standard | Check Site |
| Oneness | Standard | Check Site |
| SoleFly | Standard | Check Site |
| Wish | Standard | Check Site |
| Sole Play | Standard | Check Site |
| xhibition | Standard | Check Site |
| Trophy Room | Standard | Check Site |
| Premiumgoods | Standard | Check Site |
| Grinmore | Standard | Check Site |
| Succezz | Standard | Check Site |
| Two18 | Standard | Check Site |
| Shoe Gallery | Standard | Check Site |
| Better Gift Shop | Standard | Check Site |
| Capsule | Standard | Check Site |
| SOMEWHERE | Standard | Check Site |
Europe 02/14/2025 Friday
| Retailer | Release type | Status |
|---|---|---|
| KICKS CREW | Aftermarket | Aftermarket |
| Nike SNKRS UK | Standard | Check Site |
| Solebox | Raffle | Check Site |
| BSTN | Raffle | Check Site |
| Asphaltgold | Raffle | Check Site |
| Foot District | Raffle | Check Site |
| AFEW | Raffle | Check Site |
| SVD | Raffle | Check Site |
| Offspring | Raffle | Check Site |
| Footshop | Raffle | Check Site |
| Oqium | Raffle | Check Site |
| Fenom | Raffle | Check Site |
| One Block Down | Raffle | Check Site |
| Backdoor | Raffle | Check Site |
| Slam Jam | Raffle | Check Site |
| END. | Raffle | Check Site |
| SHINZO Paris | Raffle | Check Site |
| Luisa Via Roma | Raffle | Check Site |
| Titolo | Raffle | Check Site |
Asia 02/14/2025 Friday
| Retailer | Release type | Status |
|---|---|---|
| atmos Tokyo | Raffle | Check Site |
| Tune | Raffle | Check Site |
| Worksout | Raffle | Check Site |
| Undefeated | Raffle | Check Site |
| Union LA | Raffle | Check Site |
| A&S | Raffle | Check Site |
