Sneaker News Hidden NY’s ability to stay visible in the fast-moving sneaker world has contributed well to their imprint in the “mood-board” subculture. From dropping their own inline products that range from clothing to technical tools, Hidden NY has crafted a new blueprint for building a brand, parlaying that success into a long-standing partnership with ASICS and producing some of the more coveted collabs to come out from the Japanese brand’s partnership wing.
While an official partnership with Nike has not happened, that’s not stopping the upstart brand from paying homage to the trailblazing Air Force 1 and its significance to the early aughts of shoe culture. As part of their Thursday launch on HIDDENRSRCH.com, they’re releasing a simple custom of the all-white Air Force 1 featuring their brand logo on the heel and the Swoosh painted in a matching green.
Their intent behind this release is to stir up the nostalgia of that foregone era of luxury homages and tasteful rip-offs. Hidden reiterates that there has never been an official Air Force 1 collaboration with Nike and that all of their custom drops are limited in quantity. These will likely follow suit, so be sure to subscribe for updates ahead of the Thursday, March 27th launch.
