Matt Varga Travis Scott’s step into the world of wrestling has been anything but a one-off. Partnering up for a wide-ranging merch collection is one thing, but the Houston superstar was seen heavily during Wrestlemania 41. Though getting in the ring himself is headline-worthy enough, he and his team parlayed John Cena’s continuing heel turn into a showcase of his upcoming sneaker project, the Jordan Jumpman Jack “Bright Cactus.”
In the ensuing Monday Night RAW showcase after Wrestlemania, the champ sported the neon-tinged “Bright Cactus” colorway, notably as he received the ineffable “RKO outta nowhere” as payback for his newfound villain status. Of course, strategically it’s a fair exchange: the WWE leverages Scott’s star power to widen their scope, and in turn, that audience is introduced to the latest Travis Scott shoes.
Elsewhere, the Cactus Jack enterprise at large continues to build the anticipation for this launch. Seeded pairs from the Travis Scott team are beginning to touch down, and the man himself took to social media to post a blurry teaser shot of the shoe, replete with eye emojis hinting at a release around the corner.
As of this writing, the Jordan Jumpman Jack “Bright Cactus” is expected to touch down on April 30th at retailers, something that stockists themselves have already confirmed with Sneaker News. An initial raffle via TravisScott.com will likely precede that wide release given how past releases have been handled.
Catch a shot of the Jordan Jumpman Jack and John Cena in action below.
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