Converse Celebrates Thunder’s First NBA Championship With SHAI 001 Giveaway For OKC

There’s something magical about small-market teams winning it all. The losses may sting and the burns tend to linger a little longer, but hoisting a trophy raises the floor and the ceiling for these oft-overlooked cities. What may have been improbable just a couple years back is a reality today; the NBA Champions are in Oklahoma City, and Converse has the most anticipated signature basketball shoe of 2025 with an undeniable total package of an athlete in Shai Gilgeous-Alexander.

Ahead of the expected Fall 2025 release of SGA shoes, Converse showed love to the Thunder faithful with a special event for the loyal fans. Setting up at the MVP mural just a couple of blocks from the parade route, Converse came prepared with a wrapped van and the SHAI 001 in full display. Fans began lining as early as 6 AM, with lines stretching blocks.

From 1-4PM immediately after the parade, Converse celebrated with the fans with live music and host Jay Jones, a well-known content creator in the basketball/sneaker space. Over those three hours and in 20-minute intervals, Converse gave away pairs of the SHAI 001 through random drawing for the attendees; the goal was the give pairs to the most deserving of diehard fans.

As it stands, the SHAI 001 won’t see a public release until later this Fall 2025 season. The “Butter” colorway is established as the launch pair, with the other unveiled pairs likely following throughout the remainder of ’25.

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

Converse SHAI 001 Fan Event Photos via Converse

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