Grammy Award Winner Rosalia Signs With New Balance

Matt Varga July 9, 2025

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MOTOMAMI has a new home. Adding onto a stacked category of endorsers in the music realm, including Jack Harlow, Amine, Dave, and Jaden Smith, Rosalia has officially put ink to paper on her partnership with New Balance, and they’re not wasting any time in leveraging the newfound relationship.

Already setting off social media feeds by sporting New Balance cleats at the Met Gala carpet, Rosalia now brings a personal proclivity for the Boston brand into an official one. That fashion-forward sense is on full display in the duo’s inaugural campaign, a heist film style video campaign in “five chapters,” in which the Spanish singer hand delivers an artful poster, taken from Massachusetts HQ to New York City. All the while, the New Balance 204L is in clear focus, an early star of the newfound endorsement already visible on its product pages via the NB site.

“My love for fashion and design has only grown over the years. I’ve always been a fan of New Balance, and that’s why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn’t be more excited and grateful to be an ambassador.”
– Rosalia

Catch selections from the campaign below.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.