Nike Stamps Its Iconic Slogan On The Dunk Low “Just Do It”

Arriving this Fall season.

Sneaker News July 20, 2025

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What may appear like a standard, easily overlooked pair of Dunk almost hides one of the greatest bits of Nike history on the heel. This upcoming Dunk Low release contains more than meets the eye, so let’s take a quick look at one of quirkier Dunk drops of 2025.

Immediately. you’re met with the funky textured leather reserved for just the toe-guard and the Swoosh logo. It’s meant to mimic the exotic yet undelicate exterior of a crocodile as the pattern is pressed into the synthetic material That detail alone is enough of a unique market to help them stand out on the shelves, but Nike chose to use this sneaker as a billboard for the greatest slogan in sports marketing history, debossing the “JUST DO IT” phrase on the heel of both shoes.That same three-word slogan appears embossed on the back side of the leather tongue-tab.

The backstory to this Dunk Low remains a mystery, so stay tuned for updates as the full details behind this release is revealed.