Must Be The Money: Coach Prime’s Nike Air Diamond Turf Is Back Again

Dropping in September.

Sneaker News September 14th, 2025 (updated)

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The revival of Deion Sanders’ signature shoe line arrived at the right time. With Coach Prime regaining the stardom he had from his generational playing days, Nike sought out to bringing back the short-lived Diamond Turf series in the right way. Thus far, it’s been nothing but cash, and the Swoosh has only barely scratched the surface.

Dropping in mid-September is the Air Diamond Turf “Must Be The Money”, a lifestyle colorway concept that seemingly takes inspiration from the $100 bill. The highest form of circulated United States Currency, the bill known as “Benjamins” sees a flashy Sail and Mica Blue on the upper with shades of Coconut surrounding the midsole. Hits of Off Noir appear on the interior lining and midsole accents to create a contrast.

This isn’t all for the Diamond Turf; recently, Coach Prime revealed a number of unreleased colorways of the Air Diamond Turf Proto 92 in patent leathers and red suedes, promising another wave of must-have Deion Sanders shoes in the future.

For now, expect this Air Diamond Turf “Must Be The Money” to hit retailers on September 15th for $155.