John Kim Nike continues to innovate the way it launches its high-heat, high-demand product through special launch procedures on its SNKRS platform. It’s latest development is called SNKRS Reserve, a new system that now opens pre-ordering for the most devoted Swoosh fanatics. Read on to learn more about SNKRS Reserve.
The new Nike SNKRS Reserve allows consumers to purchase shoes before they’re even made. This will ensure the brand manufactures the right amount of pairs and ensure efficiency regarding product manufacturing decisions. This deviates from the typical production protocol that includes a finite number of pairs that hit market.
With only a certain number of pairs hitting the market and no surplus of product, this may influence the secondary market and long-term value of product. With no certain number of pairs on the market, this will reduce the number of deadstock pairs post-launch, eventually leading to a higher demand. Most importantly, this mitigates the brand’s inventory issues that continue to challenge the sneaker industry as a whole.
Below is an image of a Nike SNKRS Reserve QR Code out in the wild. This allows buyer to make their purchases on the spot without the hassle of entering raffles. This new system ensures anyone who wants to buy a pair will receive one, so long as they’re willing to wait for production and shipping. It’s not clear when buyers will receive product. Nike SNKRS Reserve is not to be confused with Jordan Reserve, which is a scheduled product restock of past releases.
