Matt Varga As we’ve mentioned in our ongoing coverage and video content, there’s sadly a tragic undertone with the Tatum 4 — a silhouette that Jayson himself may not see the court to suit up in. However, Jordan Brand and Tatum are fighting against that plotline, positioning the silhouette as the greatest partner you could ask for as he fights through this latest setback — not a divergence from his path to greatness, but one of many ups and downs along the way. As a bona fide face of the league and of the global Jordan Brand enterprise, the partners are leaning into the latter half of that equation, letting loose a Jayson Tatum x Jordan “World Tour” pack that includes the Tatum 4 and Air Jordan 11 IE.
Real hoops heads will recognize this moment as an echo of how the Tatum 3 received this same treatment, pairing an exclusive floral version of that shoe with an identically coated Air Jordan 1 Low OG. Stepping towards the Air Jordan 11 Low IE is undoubtedly an unexpected move, but a welcome one all the same — here splayed out in a minimal white and “Sail” colorway. Its cerulean Jumpman on the tongue ties to the performance aspect of this capsule, a revamp of the Tatum 4 with veins of royal blue and neutral tumbled leather.
Alongside this announcement of the Tatum 4 “World Pack,” this press brief allows Nike to peel back the curtain on the tech innovations within the model. Strobel S-seams, Cushlon 3.0 foam, and forefoot Zoom Air underfoot provide the support and cushioning for #0’s latest, while the synthetic TPU shank returns slightly modified from his third.
As promised in our title, the Jordan Tatum 4 and Jordan 11 Low IE will be released exclusively in St. Louis, London, Tokyo, and Shanghai. While we await concrete info for three of those locales, know that those proximate to TOKYO 23 will be able to grab theirs on October 23rd.
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