Andrew Rizzo No footwear brand in the last decade has seen its image evolve as dramatically as Salomon. Born in the French Alps, the brand has transformed from a snow and ski imprint into a full-on lifestyle powerhouse, notching $300 million in sales from that category alone last year. With the brand now holding an equally strong presence at shops like REI and the world’s most high-end sneaker boutiques, a new retail location in one of Los Angeles’ most fashionable shopping districts feels like a natural next step.
Located at 8620 Melrose Avenue in West Hollywood, this is Salomon’s first-ever store on the West Coast — its fourth overall in the United States. Beyond being a major city, LA’s diverse geographic environment aligns perfectly with Salomon’s brand identity. Models like the XT-6 and XT-4 allow Angelenos to lead active lives without sacrificing fashion.
“Opening our first California store in West Hollywood marks a significant moment for Salomon—not only as a milestone in our growth within the U.S., but as a deeper commitment to a city that thrives on culture, creativity, and constant reinvention,” says Jenny Taylor, Salomon’s Vice President of Marketing, North America “Los Angeles has always been a global hub for movement and expression—values that are core to who we are. We envision this new space as more than a store; it’s a gathering point for the LA community, and a place to connect, create, and explore together.”
See images of the new Salomon store below before swinging by.
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