The Air Jordan 4 “Bred” Releases On Black Friday

Expect OG materials this time around.

Andrew Rizzo January 30th, 2026 (updated)

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The Air Jordan 4 “Bred” is one of the most iconic sneakers ever made, a lifelong grail for many and a guaranteed headliner any time it returns. According to zSneakerHeadz and Sneaker Files, the legendary pair is now expected to come back for Holiday 2026, setting up what will easily be one of next year’s most anticipated drops.

The most recent “Bred” Jordan 4 drop came in early 2024 through a “Reimagined” version, which swapped the shoe’s original nubuck upper for tumbled leather. Quality was strong, but as sneaker purists do, many said they’d rather just see a true OG retro. If that’s you, this is the update you wanted. The 2026 retro is expected to follow original specs with a nubuck upper, Nike Air on the heel, Nike branding on the outsole, and the classic “Black/Fire Red/Cement Grey/Summit White” color palette. The last authentic take arrived in 2019, pictured below for reference.

When did the Jordan 4 “Bred” originally release?

The Air Jordan 4 “Bred” debuted in 1989 as part of the model’s original lineup alongside the “White Cement,” “Fire Red,” and “Military Blue.”

How many retros have the “Bred” 4s had?

Several “Bred” 4s have dropped over the years. The first retro arrived in 1999 for the silhouette’s tenth anniversary. Jumpman-heel versions followed in 2008 as part of the Countdown Pack and again in 2012 for the model’s 23rd anniversary. A 2019 release marked the return of Nike Air branding, and a “Reimagined” leather interpretation dropped in February 2024.

When do the “Bred” 4s drop?

The Jordan 4 “Bred” retro is expected to release on Black Friday 2026, which falls on November 27th, 2026.

: Air Jordan 4 “Bred” (2019)

: Air Jordan 4 “Bred” (2019)

: Air Jordan 4 “Bred” (2019)

: Air Jordan 4 “Bred” (2019)

: Air Jordan 4 “Bred” (2019)

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WHERE TO BUY

Mens Air Jordan 4 "Bred"

SKU: IX8180-001

RETAIL PRICE: $230

RELEASE DATE: Nov 27, 2026

US 11/27/2026 Friday

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.