Sneaker News Updated January 24th, 2026: In her first public appearance since the partnership announcement, LISA took the stage in Hong Kong wearing a custom Nike outfit. The Blackpink DEADLINE tour closes out with three final shows at the Kai Tak Stadium in Hong Kong.
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- LISA in custom Nike outfit ubeautyhk
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- LISA in custom Nike outfit ubeautyhk
Not one month into 2026, and Nike has already scored two major wins. On the product side, the neuroscience-backed Mind 001 quickly became a fan favorite, bringing a new element of comfort and cushioning to recovery footwear. On a partnership standpoint, they’ve secured LISA of Blackpink, one of the biggest global stars who despite her massive success has only scratched the surface.
Lalisa Manobal’s resume speaks for herself; she’s one-fourth of the biggest pop group in the world, stepped into acting with her role in the smash hit third season of White Lotus, and is a bonafide solo act that commands sold-out arenas across the globe. Undoubtedly among the most influential figures in pop culture, LISA quickly elevates Nike’s presence among girls and young women who fin her fashion, activity, style, and expression inspirational. While details surrounding the partnership have not been revealed, Nike confirms a multi-year deal with Lisa. Collaborative releases are likely, while her own sub-brand akin to Drake’s NOCTA seems very possible.
As part of the announcement, Nike conducted a quick Q&A with their new partner:
Can you share a core Nike memory, or your most memorable Nike shoe or a piece of apparel?
During my trainee days before Blackpink, and even before that, I would only wear clothes that were good for dancing, like tracksuits, really big T-shirts, and sneakers. I remember I saved my allowance to buy a pair of Nike Dunk Highs for training. I was so young, so that moment and those shoes will forever be one of my most vivid Nike memories.Can you tell us about what goes into your training routine today?
I dance a lot! Long dance sessions are my main workout. But if I’m not performing or learning new choreography, I’m doing Pilates. I’ll focus on stretching and light cardio, and overall fitness. For me it’s about staying energized for everything I do. The one thing I need more of is sleep. I sleep a lot on planes.How does fashion help you express your identity on stage and beyond?
Fashion is a way to show my individuality and be confident. So,whenever I travel or go on world tours, I look at what kinds of clothes people wear. Just seeing how people dress in different parts of the world inspires me.Why are you excited to partnering with Nike?
I share Nike’s obsession with excellence, for craft and versatility.What are you most looking forward to in partnering with Nike?
I’m looking forward to bringing that energy to everything we do together. I want to encourage women everywhere to embrace self-expression and be confident in who they are and through what they wear.
