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SGA Debuts The Converse SHAI 001 LUX “Truffle”; The SHAI Lounge To Open At LA All-Star

SGA and Converse enter the world of luxury.

SGA Debuts The Converse SHAI 001 LUX “Truffle”; The SHAI Lounge To Open At LA All-Star

Will there ever be a perfect alignment of occurrences for a signature shoe debut like what we’ve witnessed with the Converse SHAI 001? Likely not. Never before have we seen an athlete hoard all the accolades in on sitting, hoist a championship trophy, and launch a hot shoe all at the same time. With the debut “Butter” and the family-focused colorways melting the hearts of hoops fans, Shai and Converse are ready to take a step into luxury with the first-ever luxury execution of the silhouette.

Behold, the Converse SHAI 001 LUX: Truffle. Shai just debuted the shoes in the tunnel prior to OKC’s showdown with Houston, revealing a masterful take on the molded silhouette. Leveraging the chiseled design, this SHAI 001 LUX features premium nubuck grain that channels the world of luxury goods and artisanal chocolate as it wraps the entire upper and around the heel clip. Gold foil sock-liners add to the tasteful expression. Below, Converse officially reveals the footwear in detail.

The good news: the Converse SHAI 001 LUX “Truffle” is not a PE, but a forthcoming release. Sitting atop All-Star Week’s most-wanted releases, they’ll be available on Saturday, February 14th exclusively at The Shai Lounge as well as Undefeated La Brea, followed by a release at The Foot Locker Takeover at L.A. Live on Feb. 15. Not to worry; another limited global drop is scheduled for February 26th for $170. Additionally, restocks of the Butter, Ares Grey, Hail Clay, Charm Black, and Masi Blue will be available at The Foot Locker Takeover at L.A. Live. The SHAI 001 “Clean Slate” will also launch on February 13th.

The Shai Lounge is a dedicated space during All-Star Week that communicates that LUX: Truffle mindset. At the lounge, Converse will provide truffle-inspired bites, crafted beverages, and a lineup of rap artists and DJs including Ty Hues, BabyChiefDoIt, Lelo, Osamason, Babyface Ray, and Anthony Osei. A limited edition Shai T-shirt, designed by 12:01AM – Office of Hassan Rahim, will also be available.

WHERE TO BUY

Mens Converse SHAI 001 "Truffle"

SKU: A18486C
RETAIL PRICE: $170
RELEASE DATE: Feb 26, 2026

US 02/26/2026 Thursday

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