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Could Jae Tips Be Joining Nike?

Let the speculation begin...

Could Jae Tips Be Joining Nike?

Jae Tips has built a reputation as one of the sneaker world’s most impactful collaborators through his work with Saucony. Since 2023, his releases have produced multiple Sneaker of the Year contenders while reigniting broader enthusiasm around the brand, introducing younger audiences to Saucony’s deep catalog of retro runners. But Saucony might not be his home for long.

Sources tell Sneaker News that Jae Tips’ contract with Saucony has ended, and no Jae Tips x Saucony collaborations are known to be in the works as of this writing. We also have reason to believe a Jae Tips x Nike partnership could be on the table, evidenced by the Bronx-born multihyphenate wearing Galaxy Foamposites during his recent appearance at the Foot Locker Takeover for NBA All-Star Weekend.

Jae Tips Potentially Joining Nike 2
jaetips/IG

Publicly wearing Nikes doesn’t confirm a partnership (just ask sneaker free agent Stephen Curry), but it does invite further speculation. Jae Tips has long spoken about his love for Nike and Jordan Brand dating back to his come-up, including his time working at Foot Locker as a young adult. Jae’s Instaram shows him consistently in Nikes and Jordans before signing with Saucony, including Travis Scott shoes, P-Rod Dunks, and bespoke Air Force 1s made at 21 Mercer.

As Saucony’s most visible and influential collaborator, Jae Tips taking his talents to Beaverton would be a major blow for Saucony and its fans. Nike is undeniably the bigger name, and Jae should ultimately do what’s best for him personally, but nobody wants to see the wind taken out of a brand that’s built genuine momentum.

Rest assured, Jae Tips’ sneaker allegiance is a development we’ll be tracking closely. We’ll circle back with updates if and when more information becomes available.

By the way, at the request of the man himself, the Jae Tips x New Era collection for NBA All-Star drops this Friday.

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