Andrew Rizzo Under Armour is coming for its piece of the tech-runner pie. The Baltimore-born sportswear brand has debuted a new lifestyle model dubbed the Arc 96, featuring a chunky retro-inspired build and a name that nods to the company’s founding year.
For its first exclusive colorway, Under Armour keeps things close to home by teaming up with DMV sneaker chain DTLR. The result is a vibrant “No Maps” edition, packing the bold color and confident flash the retailer is known for. Pavement-inspired Asphalt Grey and Charcoal lay the foundation, covering the model’s mesh base, dual-density midsole, and semi-translucent arc logos on the sides.
From there we have a number of colorful hits symbolizing road markers, hence the “No Maps” name. The tongue and lining feature yellow pops, the eyelets and backtab are done up in light blue, and orange hits distinguish the HOVR cushioning around the toe and heel.
The DTLR-exclusive Under Armour Arc 96 “No Maps” releases February 20th, in-store and online at DTLR.com. Men’s ($125) and grade-school sizes ($110) will be available. See detailed pics below if you’re planning to scoop.
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