Jordan Brand Dives Into World Cup Fever With Footwear And Brazil Apparel

Sneaker News March 12, 2026

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UPDATE: Jordan Brand has officially confirmed its growing ambitions in global football, announcing a first-of-its-kind partnership with the Brazilian Football Confederation ahead of the 2026 FIFA World Cup.

The collaboration will introduce the Brazil x Jordan Brand Away Kit alongside a broader lifestyle collection that blends on-pitch performance gear with off-field apparel. According to the brand, this marks the first time Jordan Brand has partnered directly with a football federation to deliver both competitive match kits and streetwear-inspired products.

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The collection will debut March 12 in São Paulo through an immersive cultural event hosted at Clube Sírio, where athletes, creators, and members of the football community will gather to preview the Brazil Away Kit and the full product lineup.

The announcement further solidifies Jordan Brand’s growing footprint in the sport, following its longstanding partnership with Paris Saint-Germain and recent speculation fueled by sightings of co-branded Brazil x Jordan gear worn by Ronaldinho as displayed below.

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The Jordan Brand x Brasil Pro Pack and streetwear collection will be available at 9 pm BST (8 pm EST) on March 12, and beginning at 8 am BST (7 am EST) on March 13 at global brick and mortar stores. The Brasil National Team home kit will be unveiled soon.

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The global influence of Michael Jordan has long stretched beyond the hardwood, inspiring generations of athletes across nearly every sport. Now, as anticipation builds for the upcoming tournament cycle known as the World Cup, Jordan Brand appears to be turning its attention back toward the pitch.

Since becoming the official outfitter of Paris Saint-Germain in 2019, Jordan Brand has proudly staked its claim in international football by blending basketball heritage with the aesthetics of the global game. With the 2026 FIFA World Cup approaching, that crossover energy is beginning to take shape in new footwear offerings designed specifically for the sport.

Jordan World Cup 2026 — Nike Tiempo Streetgato (Bottom) and the Tiempo Maestro Elite (Top)

Leading the charge is the Tiempo Streetgato, which reinterprets Nike’s long-running indoor football franchises through the lens of Jordan DNA. The silhouette arrives with familiar brand signatures, including elephant print detailing and Jumpman branding prominently featured on the fold-down tongue — a bold nod to the design language that defined many of Jordan Brand’s most iconic basketball releases.

Alongside it is the Tiempo Maestro Elite, positioned as Jordan Brand’s first performance-ready football boot for the pitch. The model debuts in the unmistakable “Infrared 23” colorway, linking the boot visually to the broader Jordan catalog while signaling the brand’s intent to compete on the field as well as off it. Again, elephant prints against the Jumpman logo firmly stamp the brand’s presence in the game.

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Fueling further speculation around Jordan Brand’s football ambitions, Brazilian legend Ronaldinho was recently spotted wearing co-branded Brazil Football Federation kits featuring Jordan Brand insignia via the Jumpman and “23”, hinting that additional partnerships could be on the horizon.

With the World Cup approaching, Jordan Brand’s presence in football may be only just beginning. That said, the Tiempo Streetgato ($130) and Tiempo Maestro Elite ($275) will be available on March 13th.