Matt Varga The world of sneakers remains focused on the VAA Air Jordan 1, and rightly so; it’s the first new step in what was a defining collaboration between Nike, Inc. and Virgil Abloh since the designer’s passing. In the rollout for that capsule, representatives of the Virgil Abloh Archive have drawn a firm line between themselves and Off-White, with the Abloh founded label now having changed hands multiple times since 2021.
Nonetheless, the history of the boundary breaker with the brand can’t be erased by any acquisition. Off-White is set to the principles of that legacy and push forward with the “10×10” series. Obviously, Abloh’s iconic Nike collection isn’t far out of mind with a title like that, yet the 10×10 enlists a set of culture-makers, designers, and otherwise iconoclasts to take over far-ranging categories under the imprint. Those pairings are as follows:
- Renell Medrano – Eyewear
- A$AP Nast – Objects
- Yuta Hosokawa – Hoodies
- Guillermo Andrade – Denim
- Bafic – Fineprint
- Scott Mescudi (Kid Cudi) – Sneakers
- Stephane Ashpool – Varsity
- Ava Nirui – T Shirts
- Veneda Carter – Womenswear
- Raul Lopez – Bags
The series begins in earnest in May 2026, with a series of global activations coinciding with public product reveals stretching through April 2027. Off-White has already put out behind-the-scenes studio shots depicting the above creatives at work; peruse those just ahead.
