Andrew Rizzo Does the “Brick After Brick” Jordan 4 mark another SOTY-level moment for Nigel Sylvester? It’s certainly trending that way, especially now that the rollout includes a shot at securing a pair ahead of release. The pro BMXer continues the story-driven approach that’s defined his recent work with Jordan Brand, launching a tightly curated campaign that’s already included a lookbook shoot with Jeezy at the Brooklyn Banks and another foray into music with his “Brick After” track. But today marks the biggest step toward a release yet.
If you recall, last year’s “Brick By Brick” 4s saw Nigel take over SoHo with a brick truck, handing out apparel and drawing a massive crowd before the NYPD forced a shutdown. Now we move just across the street to 215 Mulberry, where the team has installed a “Bike Air” brick crushing a car – a physical centerpiece that bridges directly into a digital experience.
The installation features a QR code that leads to the “Brick After Brick” mobile game, a Nigel-flavored take on Tetris (fitting) with a special prize at the end. The game will host weekly high-score tournaments over the next three weeks, with the winner receiving an early pair of the Air Jordan 4 “Brick After Brick” ahead of its May 2026 release. Tap HERE to try your hand and catch pics of the activation below.
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