This Jordan Luka .77 Is Dedicated To “La Familia”

An ostensible ode to the larger Doncic clan.

Matt Varga April 21st, 2026 (updated)

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

336

LeBron James and co. have bought some time for the Los Angeles Lakers, yet the biggest question remains: can Luka Doncic do the unthinkable and restore hope in Hollywood? In a world when Giannis Antetokounmpo returned from what seemed like a season-ender en route to a title and Jayson Tatum is helming a championship contender less than 10 months after an Achilles tear, stranger things have absolutely happened.

While that uncertainty hangs over the yellow and gold’s title hopes, what’s abundantly clear is Wonder Boy’s position at the heart of Jordan Brand’s signature family. That description is particularly apt as the Jordan Luka .77 “Familia” comes to light, redoubling the sentimental edge that’s already paced his two most recent; the tentpole Luka 5 and its outdoors counterpart at hand.

Those who’ve checked into previous pairs will recognize that a scribbled heart motif has paced almost every pair from either model. Cotton candy stripes peering through the mesh on this pair only emphasize that softened edge, while the extra durability in the outsole and overall tooling contrast by offering a hardened format befitting ball in the elements.

Interestingly, retail calendars have the Jordan Luka .77 “Familia” listed for May 1st alongside several other Luka pairs; the “Turquoise” Luka 5 and “Light Marine” Luka 5 that shares the palette here included. Watch our Jordan Release Dates page for more on this pair and everything coming out of the Jordan Brand machine.

1 of 8

WHERE TO BUY

Mens Jordan Luka .77

SKU: IF1610-500

RETAIL PRICE: $105

RELEASE DATE: May 1, 2026

US 05/01/2026 Friday

Retailer	Release type	Status
Nikestore	Standard	Check Site
DICK'S	Standard	Check Site

Show All Releases

Get on the Where to Buy list

See more Sneaker News in your Google results,

ADD TO PREFERRED SOURCES

Love Sneaker News? Make us a Preferred Source on Google to see more of our stories in your search results. It only takes a click.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.