Matt Varga “Growing the global game” remains as much of a focus for Nike, Inc. as it’s ever been, particularly on the Asian continent. Arguably one of the most unexpected breakout stories came in that vein, as the Nike ST Charge and Nike ST Dynamite excited the streetwise hoopers before the product family was sadly revealed as a full-on China exclusive.
About 3,000 kilometers south, Beaverton’s efforts are just as ironclad; Dylan Harper, Sabrina Ionescu, and now, Luka Doncic are just some of the superstars leveraged to shine light on the Phillipines’ hoops culture. In its third year of operation, the Dayo 23 series is the most visible signal of that for the Jumpman, bringing the full weight of the international company to putting a show on concrete.
In similar fashion to the associated colorways and apparel produced for the Dongdan tourney, these “Dayo 23” looks have become a dependable summer story, outfitting the Luka .77 with flag coloring and floral imagery to pay homage to the host nation.
The Jordan Luka .77 “Dayo 23” is expected to hit shelves in the coming weeks as part of the Summer 2026 slate. Don’t be shocked if, given the special edition touches here, there’s a slight premium on the silo’s standard $105 sticker price. Additionally, you can check out some of the apparel dropping alongside; we may see further shoes come to light as the tournament creeps closer.
WHERE TO BUY
Mens Jordan Luka .77
US 2026
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| Retailer | Release type | Status |
|---|---|---|
| Nikestore | Standard | Check Site |
