Sneaker News Nike is joining forces with one of the biggest musical acts on the planet. In support of the upcoming BTS WORLD TOUR “ARIRANG,” Nike has announced a first-of-its-kind partnership with BTS that combines an exclusive Nike By You customization experience with a collection of tour merchandise designed specifically for the global phenomenon.
Nike is tapping directly into BTS’ worldwide fanbase through personalization and self-expression, two themes that have long defined both the group’s identity and the Swoosh’s broader creative vision. We’ve seen the viral videos from Mexico City and around the world — there’s simply nothing moving quite like the K-Pop septet.
At the center of the initiative is a Nike By You experience featuring ten custom graphics developed exclusively for BTS. Fans will be able to personalize select Nike apparel and tote bags using designs inspired by the group’s artistic identity, blending bold typography and visual references tied directly to the group’s legacy. The collection also places special emphasis on the number seven, a nod to the group’s seven members, while additional graphics incorporate musical notation and compositional elements that reflect BTS’ influence across generations of listeners worldwide.
Alongside the customization platform, Nike will release exclusive BTS tour merchandise including T-shirts, hoodies, and select regional products tied to the BTS WORLD TOUR “ARIRANG.” The apparel carries the same themes of identity, creativity, and community that have helped define BTS throughout their rise to global superstardom.
The Nike By You BTS experience launches June 1st at select Nike stores, while the Nike x BTS tour merchandise will be available in select tour cities and online throughout China. Specific availability, store and location details will be released closer to on-sale dates.
Nike By You*
June 1 – Seoul, Busan
June 1 – Tokyo
June 1 – Osaka
June 1, October 12 – Singapore
June 1, October 12 – Taguig
June 1, October 12 – Bangkok
June 1, October 12 – Kuala Lumpur
June 1, October 12 – Jakarta
June 1, October 12 – Delhi, Bangalore
July 1 – London
July 13 – Paris
August 15 – Toronto
October 30 – Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Kaohsiung, Shanghai, Shenzhen, Taichung, Taipei, Wuhan
February 26, 2027 – Hong KongNike x BTS Merch*
June 12 – Seoul, Busan
June 12 – Tokyo
July 5 – Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas
July 6 – London
July 10 – China
August 20 – Singapore
August 20 – Taguig
August 20 – Bangkok
August 20 – Kuala Lumpur
August 20 – Jakarta
August 20 – Toronto
February 5, 2027 – Melbourne
February 12, 2027 – Sydney*Specific availability, store and location details will be released closer to on-sale dates.
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