The Nike Ja 3 Introduces The “White Label” Collection

One last ride?

Matt Varga July 22nd, 2026 (updated)

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Maybe we were too hasty in closing the book on the Nike Ja 3. To shoot ourselves some bail, it’s hard to get more concrete than the man himself stamping the “Team Bank” collection as the final releases for his breakout sig shoe, and anticipation continues to build for the impending Ja 4, putting a hard stop on chapter #3 this August. However, there may just be room for one more significant release, as official images of the Nike Ja 3 “White Label” touch down.

Again, how consumers have responded to the Ja 3 means that none of its colorways have been “just another general release,” but from first glance, it’s immediately evident that this “White Label” arrangement is a cut above. Quilted interiors, crackly reptilian exteriors, and a shimmering white/silver colorway all communicate a more luxurious air, and that’s even before you get to the branding. While the inset “JA” text in the silhouette has always been a priority, either delivered via the silhouette’s upper arrangement or in graffiti style with some of the first options to hit the market, for the first time, the “A” levitates above the rest of the siding, here united with the Swoosh in chrome synthetics.

Finally, not to bury the lede, there are the “White Label” peripherals, with that series title included on a suede lace bag and packaging paper. This is the first Nike Basketball product we’ve seen with this branding, so we’re led to believe that this will join the lineage of the “Black Label” and “Warning Label” packs that’ve dominated the 2025 and 2026 NBA All-Star festivities. Given that WNBA All-Star is just around the corner, perhaps this is an early look at the premier executions Beaverton will be dropping for Chicago’s celebration.

We don’t have a concrete date for the Nike Ja 3 “White Label,” but backend info has already been loaded on global Nike sites. The standard $130 sticker price is expected despite these cut-above touches. Catch the official images included below while we sort out when we can expect this pair to hit shelves.

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Mens Nike Ja 3 "White Label"

SKU: IO7666-100

RETAIL PRICE: $N/A

RELEASE DATE: Jul 24, 2026

US 07/24/2026 Friday

Retailer	Release type	Status
Nikestore	Sold Out	Sold Out
DICK'S	Sold Out	Sold Out

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.