The Nike Air Max Plus Splashes In “Hyper Pink”

The gradient reigns supreme.

Andrew Rizzo July 22nd, 2026 (updated)

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A familiar fixture in Nike’s lifestyle catalog, Sean McDowell’s Air Max Plus continues cycling through new colorways, many of them staying true to the model’s signature gradient treatment.

Fall 2026 brings a new “Hyper Pink” look to the women’s lineup. The titular color rises from the lower portion of the upper and reappears on the Swooshes, Air units, and top of the midfoot shank, while Pure Platinum covers most of the remaining surface. Very feminine-coded, and right in that sweet spot between wearable and genuinely intriguing.

The Nike Air Max Plus “Hyper Pink” releases in Fall 2026 for $180 in women’s sizes. See official images below if you’re a fan.

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WHERE TO BUY

Womens Nike Air Max Plus

SKU: DZ3670-009

RETAIL PRICE: $180

RELEASE DATE: 2026

US 2026

Retailer	Release type	Status
Nikestore	Standard	Check Site

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.