The New Balance 990v4 Brings “Grey Violet” To Made In USA FW26

A surprisingly sprightly pair to start Fall/Winter.

Matt Varga August 27th, 2026 (updated)

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Teddy Santis steering the New Balance Made in USA catalog has turned each seasonal capsule into appointment viewing for the brand’s diehard fans. With the Spring/Summer festivities closing with the “Bart Simpson” 990v4 (an unofficial title, in case it needs to be said), the countdown has been ticking since the end of June as to when we’d begin to see seeds of the Made in USA Fall/Winter 2026 effort to pick up where its predecessor left off.

Though our readership may bristle at the seasonal descriptor attached, it appears that we’re just days aways from the start of that rollout. Here, campaign shots of the New Balance 990v4 “Grey Violet” confirm the 99x silhouettes inclusion in another collection, interestingly coated comprehensively in pastels that that read as fits for the warmer months, if anything. Nonetheless, it’s another juncture where Santis has allowed the brand to explore coloring far beyond its usual neutral pantones. For the truly detail-oriented, the fact that this pair switches to a perpindicular grid mesh versus its standard lined material should add an extra layer of intrigue.

The New Balance 990v4 “Grey Violet” is currently expected to start the Fall/Winter 2026 collection alongside the New Balance 993 “Morel” on September 3rd. A $185 retail price is expected for this pair.

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WHERE TO BUY

Mens New Balance 990v4

SKU: U990LV4

RETAIL PRICE: $185

RELEASE DATE: Sep 3, 2026

US 09/03/2026 Thursday

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.