Matt Varga Teddy Santis steering the New Balance Made in USA catalog has turned each seasonal capsule into appointment viewing for the brand’s diehard fans. With the Spring/Summer festivities closing with the “Bart Simpson” 990v4 (an unofficial title, in case it needs to be said), the countdown has been ticking since the end of June as to when we’d begin to see seeds of the Made in USA Fall/Winter 2026 effort to pick up where its predecessor left off.
Though our readership may bristle at the seasonal descriptor attached, it appears that we’re just days aways from the start of that rollout. Here, campaign shots of the New Balance 990v4 “Grey Violet” confirm the 99x silhouettes inclusion in another collection, interestingly coated comprehensively in pastels that that read as fits for the warmer months, if anything. Nonetheless, it’s another juncture where Santis has allowed the brand to explore coloring far beyond its usual neutral pantones. For the truly detail-oriented, the fact that this pair switches to a perpindicular grid mesh versus its standard lined material should add an extra layer of intrigue.
The New Balance 990v4 “Grey Violet” is currently expected to start the Fall/Winter 2026 collection alongside the New Balance 993 “Morel” on September 3rd. A $185 retail price is expected for this pair.
WHERE TO BUY
Mens New Balance 990v4
US 09/03/2026 Thursday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
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