Reebok Touts The DMX Series 3000 As “The Shoe That Beat Nike Air Max”

Talkin' spicy.

Matt Varga September 10, 2026

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Much attention has been paid to the revival of Reebok Basketball, stamping one of the genre’s originators in the modern game with Angel Reese as its true face, but also expressed through their Engine A and a recently-minted partnership with Zellerfeld. Their lifestyle side, however, has increasingly turned over stones from previously untouched corners of their history, from the return of collab product like the Board Flip or G-Unit to a focus on the souped-up DMX series.

The Reebok DMX Series 3000 has shined in its bring-back, making a splashy entrance with a Brain Child collab pair before dropping off its own general release stunners. For the Reebok DMX 3000 “Chalk/Vector Blue,” it’s likely the peripherals that are the most attention-grabbing. To be sure, this blend of classically sport off-white/black/blue is plenty effective, particularly as fans of aquatic hues peek through the mesh foundation. However, in the promo effort for this pair, Reebok brings back an era-accurate motto, first attached to the DMX run: “Test The Shoe That Beat Nike Air Max.”

Surely we’ve seen similar shots across the bow between big brands before, from Jayson Tatum’s “Don’t Stop Disbelieving” to Anthony Edwards’ arcade-themed roasts of Shai Gilgeous-Alexander, Victor Wembanyama, or the Joker. However, it’s far rarer to see this direct call-out. To their benefit, there’s only way to see if Reebok’s product stands up to that weighty claim: by giving in to their call to action.

The Reebok DMX Series 3000 “Chalk/Vector Blue” is available now via Reebok.com, retailing for $130. Grab yours using the “Where to Buy” links below.

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WHERE TO BUY

Mens Reebok DMX Series 3000

SKU: 100263684

RETAIL PRICE: $130

RELEASE DATE: Sep 9, 2026

US 09/09/2026 Wednesday

Retailer	Release type	Status
Reebok US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.