Anthony Edwards Goes After Jalen And Rick Brunson In Latest adidas Ad

Cross-conference chatter.

Matt Varga September 17, 2026

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Anthony The shift from the AE1 to the AE2 came with a change in his setting. Once restricted to the iconic peach-tinted room, Edwards and adi’s marketing team stepped out once his second sig shoe started its journey. It’s only right that they’re on the hunt for new digs as the adidas Anthony Edwards 3 begins its story. As the “Cold Blooded” AE3 preps for an imminent release, Anthony Edwards is in the studio — the TV studio, that is — premiering “Minnatlantasota.”

Styled as a late-night show with long-time compatriot Nick Maddox on the ones and twos, Anthony Edwards makes the most of his host duties, delivering a true stand-up monologue for the latest play on his chest-out marketing strategy. Shots at his NBA rivals are all but guaranteed in any of Ant’s spots, and this latest step is no exception. He begins by taking aim at LeBron James, poking fun at his age potentially being a factor in him opting for Philadelphia over Minnesota; Jaylen Brown gets caught in the crossfire for his follicle follies during his Boston days.

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Our hometown New York Knicks get their just due, with #1 congratulating the 2025-26 NBA Champions and promising that he’ll be immortalized in the same way sooner than later. However, they’re also the butt of the biggest laugh line in this ad: “Anybody can get it. Even your daddy! I don’t care if he’s your assistant coach.” Ominously, he closes by promising that “even you know who” is on his hitlist; we’d have to imagine it’s either SGA or Wemby in the crosshairs there.

Of course, all of this is in pursuit of ensuring similarly explosive market success for the adidas Anthony Edwards 3 “Cold Blooded,” dropping alongside an identically colored Superstar on September 18th. Catch the full spot embedded in this piece, and find “Where To Buy” widgets for those two shoes included below.

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WHERE TO BUY

Mens adidas Anthony Edwards 3 "Cold Blooded"

SKU: KH8537

RETAIL PRICE: $130

RELEASE DATE: Sep 18, 2026

US 09/18/2026 Friday

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adidas US	Standard	Check Site
Foot Locker	Standard	Check Site

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1 of 9

WHERE TO BUY

Mens adidas Superstar "Cold Blooded"

SKU: LA7828

RETAIL PRICE: $110

RELEASE DATE: Sep 18, 2026

US 09/18/2026 Friday

Retailer	Release type	Status
adidas US	Standard	Check Site

Show All Releases

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.