The Jordan Tatum 5 Is Now On Nike By You

Coming November 12th.

Matt Varga 6 minutes

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The Nike ID golden age is still something spoken about in hallowed terms by the elder cadre of sneaker collecting and lining pages and pages of forum discussion. In the everlasting quest to, in Frank Cooker’s words, “restore the feeling,” the Swoosh has paid clearer and clearer attention to rejuvenating the rebranded “By You” program, enlisting names like Ja Morant, Sabrina Ionescu, and Zellerfeld to further that goal.

For the first time in nearly a decade, Jordan Brand joins the ranks. They just launched an ad spot promoting the impending Jordan Tatum 5 By You, the latest conventional spot in a series that’s included the likes of SNL cast member Kam Patterson to promote Tatum’s latest.

As #0 himself hammers away in the lab to create the custom design of his dreams, he flashes several colorful options, including an alternate midfoot shank that bears his logo repeated throughout the entire section. Material executions from suede to synthetics are also on display.

The Jordan Tatum 5 is already loaded on Nike.com, but will earnestly become available on November 12th, 2026. Catch Tatum’s range of customized pairs below and keep the link HERE handy to pick up (or cook up) yours. A “By Jayson Tatum” will be available HERE.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.