adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

jjjjound Officially Announces adidas Superstar Collaboration

JJJJound may have found themselves a new long-time partner. While the Montreal imprint’s work with New Balance and ASICS now spans multiple editions, the Three...

By Matt Varga 4 hours
253

adidas Anthony Edwards 1 Low “Champagne Metallic” Releases On February 15th

Updated February 3rd, 2025: The adidas Anthony Edwards 1 Low “Champagne Metallic” is scheduled to release on February 15th, 2025 in adult and GS sizes....

By Andrew Rizzo 16 hours
1547

Cheer On Arsenal With The adidas Gazelle Terrace Icons

adidas Originals is expanding on its 80’s soccer inspired Terrace Icons collection with a special tribute to one of the most significant football clubs in...

By Sneaker News 22 hours
454

Where To Buy The adidas Anthony Edwards 1 Low “Best Of Adi”

The adidas Anthony Edwards 1 Low “Best Of Adi” is confirmed to release on February 1st, 2025. The shoes will be available in adult and...

By Andrew Rizzo January 31, 2025
8237

Jerry Lorenzo’s Fear Of God Athletics Trainer Just Dropped In “Sesame”

There’s been some long wait times in the adidas x Jerry Lorenzo Fear of God Athletics timeline, both to get off the ground in the...

By Matt Varga January 31, 2025
1286

adidas Wraps The Samba In Plush “Court Green” Velour

Entering 2025, fervor around the adidas Samba remains a major story, the iconic pitch model still warranting online frenzies (as seen with the “Cheetah” Sambas...

By Matt Varga January 30, 2025
734

Size? Kicks Off First Of Six City Series Anniversary Exclusives With The adidas Shanghai

As far as retailer-sneaker brand relationships go, very few rival the strength of Size? and adidas. The UK chain consistently stocks terrace classics that allude...

By Andrew Rizzo January 30, 2025
5566

The adidas Samba “Cheetah Pack” Is Available Now

Updated January 30th, 2025: The adidas Samba “Cheetah” Pack is available now online on adidas.com HERE. The influence of Wales Bonner on adidas’ inline releases...

By Andrew Rizzo January 30, 2025
43134

All The Biggest Valentine’s Day Shoes From Nike, Jordan, adidas, And More

The season of love is upon us, meaning all the biggest sneaker brands have crafted Valentine’s Day shoes with hopes that you’ll gift one to...

By Andrew Rizzo January 29, 2025
13812