adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

The adidas Samba LT “Patent Leather” Pack Brings Flair To Soccer

There’s no “blokecore” without adidas. The German footwear giant has had a strong presence around the pitch since its inception, and while soccer fans in...

By Andrew Rizzo 2 hours
105

Juventus Scores An adidas Gazelle Collaboration

Juventus fans haven’t had much to feel good about lately. Italy’s oldest and most successful soccer club is in a bit of a rebuilding period,...

By Andrew Rizzo 7 hours
205

First Look At The Bad Bunny x adidas Ballerina

Bad Bunny’s getting all the right attention in January; weeks after the premiere of his ‘Debí Tirar Más Fotos’ album, his next shoe collaboration, the...

By Sneaker News 8 hours
9545

The adidas Samba “Cheetah Pack” Is Wales Bonner Approved

Updated January 29th, 2025: The adidas Samba “Cheetah” Pack has released at select retailers in the US as an in-store release.Stay tuned for updates on...

By Andrew Rizzo 8 hours
29607

A Leather-Coated adidas Harden Vol. 9 Set To Debut This Fall

Does James Harden have the best looking signature shoe on the market right now? While we’ve only seen two releases hit market thus far, the...

By Sneaker News January 28, 2025
934

Patrick Mahomes Has A New Orleans-Inspired adidas Shoe For Super Bowl LIX

Updated January 29th, 2025: adidas has since removed the product from their online store. Brand representatives will provide an update soon. The below article with...

By Andrew Rizzo January 28, 2025
497

Following PUMA Breakup, The First Mercedes-AMG PETRONAS x adidas Shoe Appears

After working with PUMA for over a decade, the Mercedes-AMG PETRONAS Formula 1 team recently shook up the motorsports sponsorship world by announcing a new...

By Andrew Rizzo January 28, 2025
2071

The JJJJound x adidas Superstar Made In Germany Releases On February 1st

Updated January 28th, 2025: New shots of the JJJJound adidas Superstar Made in Germany have been updated, coming alongside confirmation that the pair will release...

By Sneaker News January 28, 2025
5561

Jerry Lorenzo’s adidas Fear Of God Athletics Trainer Is Releasing January 31st

Updated January 28th, 2025: The Fear Of God Athletics Trainer is releasing on January 31st, 2025 adidas Confirmed App for $250; see the Where To...

By Andrew Rizzo January 28, 2025
2236