adidas
adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.
With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)
The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.
Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.
Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.
Scroll below for the latest release dates and information on what adidas has in store for this year.
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adidas
Where To Buy The adidas Yeezy Slide “Granite”
The adidas Yeezy partnership is just days away from its official conclusion. As the German sportswear behemoth offloads the remnants of its collaborative stock, styles...
The adidas Yeezy 700 v3 “Azael” Is Returning
Included in the latest batch of adidas Yeezy offerings is the Yeezy 700 v3 “Azael”, the third model in the much-celebrated 700 line of lifestyle...
The adidas Yeezy Boost 350 v2 “Blue Tint” Returns On August 23rd
Although the adidas Yeezy story has ended, the partnership continues to explore some of its most popular styles of the past. Over the last three...
The adidas Yeezy Boost 700 v2 “Static” Returns On August 23rd
The Three Stripes seem to have every intention of saying goodbye to adidas Yeezy, as they’re very quickly going through the sub-label’s immense backlog of...
Kanye West And adidas Almost Dropped A Yeezy Samba Shoe
Initially revealed in its high-top form courtesy of A$AP Bari in 2019, the Yeezy 150 has remained an obscure offshoot from the collaborative 3-Stripes banner;...
Where To Buy The adidas Yeezy Boost 350 v2 “Static”
adidas Yeezy is slowly but surely approaching its end, leaving behind a trail of new releases as well as several of their greatest hits. The...
Where To Buy The adidas Yeezy Boost 350 V2 “MX Dark Salt”
The being formerly known as “Kanye West” is no longer producing new footwear with the Three Stripes, but that hasn’t stopped adidas from ridding itself...
adidas Yeezy Slides Appear In “White Salt”
Although the adidas Yeezy saga has officially come to an end, more unreleased pairs from the historic partnership continue to surface across social media. Before...
Official Images Of The adidas Yeezy Quantum “Mist Slate”
In honor of the back-to-school season, adidas Yeezy has ushered in countless releases and restocks. And despite having lined up a total of 25 pairs...