Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Half Of Nike Doernbecher Collection Releasing This Saturday On Nike SNKRS

This past Saturday brought the release of Nike’s 2017 Doernbecher Freestyle collection highlighted by a pink and black Air Jordan 12 offering. Nike is giving...

By Ben Felderstein November 23, 2017
5669

Air Jordan 12 Retro “Dark Grey” Releases In November

Updated on September 18th, 2017: The Air Jordan 12 “Dark Grey” releases on November 18th, 2017. Missed out on any of the PSNY Jordan 12s...

By Patrick Johnson September 4, 2017
26969

The Air Jordan 12 “Bordeaux Suede” Releasing In October

Updated on August 28th, 2017: The Air Jordan 12 “Bordeaux” releases on October 14th, 2017 for $190. Chances are, you were one of the many...

By Patrick Johnson August 17, 2017
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Could The PSNY x Air Jordan 12 City Pack Release On Nike.com In The Future?

Did anyone luck out and grab one of the three PSNY Air Jordan 12 releases in New York City, Paris, or Milan through the Nike...

By Patrick Johnson June 29, 2017
16055

How To Buy The PSNY x Air Jordan 12 In NYC, Milan, And Paris

Public School NY is making you work for your pair of their latest PSNY Jordan 12 collaboration. You’ll have to participate in Nike’s massive scavenger...

By Patrick Johnson June 27, 2017
21358

Public School Reveals Full Release Details For Upcoming Air Jordan 12 Collection

PSNY designers Dao-Yi Chow and Maxwell Osborne are continuing their collaborative effort with Jordan Brand through three brand new monochromatic editions of the Public School...

By Patrick Johnson June 20, 2017
27407

The Air Jordan 12 “French Blue” Just Restocked On Nike.com

The Air Jordan 12 French Blue just restocked on Nike.com for a nice Wednesday afternoon surprise more than a year after it hit retail shelves....

By Patrick Johnson May 3, 2017
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Maroon Color Of PSNY x Air Jordan 12 Revealed

Public School NY has made a habit out of transforming your favorite Jordan retro into a premium, lifestyle ready offering that goes above and beyond...

By Patrick Johnson March 23, 2017
10102

This Is The Closest Thing To An Air Jordan Retro “Michigan” PE

This is as close to a Michigan Jordan retro PE that we’ll get a chance to grab at retail, as this Jordan 12 Low featuring...

By Patrick Johnson March 8, 2017
26635