Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The University of Michigan Coats Its Jordan Tatum 1 PE With Denim Accents

Throughout the past few months, Jayson Tatum and Jordan Brand have been gifting Jumpman-sponsored programs with camouflage-style Player Exclusives of the Jordan Tatum 1 for...

By Jared Ebanks November 20, 2023
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Jayson Tatum Debuts The Jordan Tatum 1 “Snow Cone” PE

Alongside senior Jordan Brand designer Kelsey Amy, Jayson Tatum has maintained one of the best Player Exclusive lineups amidst the NBA’s current crop of both...

By Jared Ebanks November 9, 2023
21595

A Bleached Tie-Dye Consumes The Latest Jordan Tatum 1

Jayson Tatum has brought a personal touch to a number of the colorways of his first signature silhouette with Jordan Brand. From dressing the low-top...

By Jared Ebanks October 20, 2023
1598

The Jordan Tatum 1 “Wave Runner” Releases On October 20th

Each summer, Jayson Tatum can almost certainly be found with his son Deuce surrounded by a body of water. Whether it’s crashing through ocean waves...

By Jared Ebanks October 10, 2023
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Jayson Tatum’s Tunnel Fits Appear In The Jordan Tatum 1 “Denim”

The second batch of colorways for the Jordan Tatum 1 all share a similar connection, exploring the Celtics superstar’s off-the-court personality. Following a look at...

By Jared Ebanks July 29, 2023
3755

The Jordan Tatum 1 “Wave Runner” Hits The Water This Fall

Jayson Tatum’s off-the-court personality continues to drive in a titular range of color blockings across his inaugural signature silhouette. At Jordan’s Basketball Design Studio in...

By Jared Ebanks July 1, 2023
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Jayson Tatum Reveales A Detailed Look At The Jordan Tatum 1 “Old School” In Paris

For his 21st birthday, Jayson Tatum treated himself to a 1966 GT Mustang. Inspired by his old soul and love for classic automobiles, the Jordan...

By Jared Ebanks July 1, 2023
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Jayson Tatum’s Favorite Air Jordan Is Recreated With The Jordan Tatum 1 “Cool Grey”

Jayson Tatum’s first signature silhouette was initially revealed in four colorways. While in Paris, France for Jordan’s Quai 54 tournament, the reigning All-Star MVP showcased...

By Jared Ebanks July 1, 2023
22796

A Refreshing Pink Lemonade Douses The Jordan Tatum 1

From repping his hometown of St. Louis and paying tribute to his barber to memorializing trips to the zoo with his son Deuce, Jayson Tatum’s...

By Jared Ebanks May 18, 2023
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