Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
First Look At The Aleali May x Air Jordan 14 Low
With Summer here and the hot weather sinking in, low-tops are appearing in droves. And relative to their competitors, few are quite as prepared as...
How To Buy The Union x Air Jordan 4 “Desert Moss” And “Taupe Haze”
Inspired by the late 80s and early 90s, the upcoming Union x Air Jordan capsule — entitled “Tent & Trail” — spiritually draws from the...
Dior Air Jordan 1s Expected To Release In “Chicago”, “Royal”, And White/Black
Last year, right at the peak of Spring, Jordan Brand and Dior essentially broke the internet with the unveil of their collaborative Air Jordan 1....
The Maniere x Air Jordan 3 Set For SNKRS Release On June 10th
If you felt the A Ma Maniere x Air Jordan 3 grew on you too late, then you’re in luck. Come this weekend — May...
Luka Doncic Gets His Own Jordan MA2 “Cosmic Deception” Colorway
Though not quite the signature silhouette he deserves, Luka Doncic is soon to see his very own Jordan MA2. And like the Air Jordan 35...