Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Jordan Brand QUAI 54 2024 Collection Is Revealed

Each year, Jordan Brand’s QUAI 54 collection is appointment viewing for sneakerheads. Introducing some modern classic colorways of shoes like the Jordan 13 and Jordan...

By Matt Varga May 30, 2024
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Where To Buy The Travis Scott Jordan Jumpman Jack “Sail”

Updated May 9th, 2024: THE RAFFLE HAS ENDED on travisscott.com. The entry window opened just before 5PM ET and stayed open for roughly 20 minutes....

By Andrew Rizzo April 26, 2024
82178

Detailed Look At The A Ma Maniére x Air Jordan 3

New detailed images of the highly anticipated A Ma Maniére x Air Jordan 3 have emerged. Ahead of the July 18th release, this collaboration is...

By Sneaker News April 6, 2024
12135

Everything You Need To Know About The J Balvin x Air Jordan 3 “Rio”

The J Balvin x Air Jordan 3 “Rio” releases via Nike SNKRS and select global retailers on May 22nd for $250. The shoes build on...

By Sneaker News April 3, 2024
57315

Detailed Look At The Nina Chanel Abney x Air Jordan 3

Updated April 6th, 2024: New images of the Nina Chanel Abney x Air Jordan 3 has been revealed by Nina on Instagram. New York-based contemporary...

By Sneaker News March 28, 2024
27307

First Look At The A Ma Maniére x Air Jordan 3

Updated April 5th, 2024: A first look at the A Ma Maniére x Air Jordan 3 has been revealed in the black colorway. This is...

By Sneaker News February 28, 2024
8345

A Ma Maniére x Air Jordan 3 Set For July 18th Release

Updated February 5th, 2024: The upcoming A Ma Maniére x Air Jordan 3 is now expected to release on July 18th, 2024 for $250. While...

By Michael Le October 26, 2023
43881

Official Images Of The Travis Scott x Air Jordan 1 Low OG Golf “Olive”

In September of 2022, it was reported that Travis Scott would move on from the Air Jordan 1, focusing his attention on other silhouettes from...

By Sneaker News October 2, 2023
52895

Official Images Of The A Ma Maniére x Air Jordan 5 “Photon Dust”

First rumored in mid-June, a third Air Jordan 5 by A Ma Maniére has recently surfaced via official photography ahead of its expected launch for...

By Jovani Hernandez September 27, 2023
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