Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Air Jordan 4 “UNC” PE Revealed With Even More University Blue

Only the best for Michael Jordan’s alma matter. The North Carolina Tar Heels basketball account just shared images of a new Air Jordan 4 PE...

By Andrew Rizzo 1 hour
711

Detailed Look At The A Ma Maniere x Air Jordan 3 “Diffused Blue”

It’s only fitting that Jordan Brand’s 40th anniversary features guest appearances from their most steadfast modern collaborator. James Whitner’s A Ma Maniere surpassed the dozen-pair...

By Matt Varga 6 hours
1765

Nigel Sylvester Unveils First Jordan Apparel Collection In “Brick By Brick” Runway Show

Nigel Sylvester built it all brick by brick. Starting with his passion for action sports and biking, the Queens native began garnering attention early on...

By Sneaker News 6 hours
3209

Jordan Brand And Paris Saint-Germain Unveil Their “Wings” Luxury Streetwear Line

Jordan Brand set the internet ablaze with their $1000 Jordan 1 last year, Beaverton’s entrance into a surprisingly crowded field of overseas-made, lavishly-lined iterations on...

By Matt Varga January 14, 2025
2882

“Dark Pony” Paints An Air Jordan 1 Mid With “Black Toe” Color-Blocking

Amid leaks and updates on what the Jumpman had in store for its 40th anniversary, a surprising colorway was added to the 2025 slate when...

By Matt Varga January 13, 2025
1607

Official Retailer Images Of The White Cement 4s

There are too many new Jordans releasing in 2025 to stay on top of, but if there were one of a select few that you...

By Sneaker News January 13, 2025
17797

“Bulls” Colors Drape The Jordan MVP

The success of the Jordan Spizike Low throughout 2024 has to be a major boost for Beaverton creatives. Hybrid silhouettes, especially within sneakerhead purist circles,...

By Matt Varga January 13, 2025
3292

First Look At The Air Jordan 5 “Grape” (2025)

Jordan Brand is betting it all on 2025 and their line-up of retro releases. With the confirmation of all-time classics such as the Black Cat...

By Sneaker News January 13, 2025
32902

Precious “Metallic Gold” And “Metallic Silver” Coat The Air Jordan 1 Low

Even if the heat around the Air Jordan 1 proper has tumbled in recent years, you simply can’t argue with its appeal as a daily...

By Matt Varga January 12, 2025
1574