Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Jordan Flight Flex Trainer – Cool Grey – Pure Platinum – Team Orange
Fractal Elephant Print is nothing new to Jordan Brand silhouettes, it’s just a matter of where and when we see the digital take on the...
Jordan Flight Flex Trainer GS “Bleached Turquoise”
What is it with Jordan Brand giving the kids an exclusive shade with all of the Bleached Turquoise love? First there was the Air Jordan...
Jordan Flight Flex Trainer “Hyper Pink”
The Jordan Flight Flex trainer recently hit a bright highpoint with the release of that volt pair. That isn’t the only vibrant version of the...
Jordan Flight Flex Trainer – Vibrant Yellow – Black – White
The Jordan Flight Flex Trainer wasn’t the brightest sneaker right out of the gate, with the first two colorways to show up being the black/white...
Jordan Flight Flex – Black – White
The Jordan Flight Flex is part of a wave of refocused Jordan Brand efforts that will further branch the brand out beyond their basketball offerings....
Jordan Flight Flex “Cool Grey”
Jordan Brand has a great track record this year in terms of brand new designs. The Jordan Future has won plenty of fans with its...