Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

First Look At The Air Jordan 11 “Neapolitan” In Kids Sizing

On November 11th, Jordan Brand will release its next women’s exclusive Air Jordan 11 release, continuing a new tradition that began in 2018 with the...

By Sneaker News August 3, 2023
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The Air Jordan 11 Low “Cement Grey” Will Release In PS And TD Sizing

First teased in early November, the Air Jordan 11 Low “Cement Grey” has recently surfaced in toddler sizing via new product photography. Like past iterations...

By Jovani Hernandez February 13, 2023
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The Air Jordan 11 Low “72-10” Is Releasing In Kid’s Sizes

Confirmed as part of Jordan Brand’s Summer Collection, the Air Jordan 11 Low “72-10” is also set to release in kid’s sizes. Based off a...

By Jovani Hernandez April 19, 2022
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Here’s A Look At The Air Jordan 11 “Cool Grey” In GS Sizes

Not that any of you need a reminder, but the Air Jordan 11 “Cool Grey” is indeed releasing this holiday season. December 11th, 2021 to...

By Sneaker News August 20, 2021
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The Air Jordan 11 “Platinum Tint” Is Releasing In Grade School Sizes

It wouldn’t truly be holiday season without an Air Jordan 11 release or two, and the Jumpman is set to kick this year’s festivities off...

By Ross Dwyer October 15, 2018
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Air Jordan 11 Heiress “Red Velvet” Is Restocking Soon

November is officially here, and that means it’s officially Jordan 11 season. The Jumpman has several Air Jordan 11 releases in store for us in...

By Sneaker News November 1, 2017
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Exclusive Look At The Jordan Brand Heiress Collection

Jordan Brand is about to cool down summer just a bit with their latest Heiress collection for the young ladies, featuring four matching icy colorways...

By Sneaker News May 9, 2017
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Air Jordan 11 Low GS “Blue Moon”

Updated March 21st, 2017: The Air Jordan 11 Low GG “Blue Moon” releases on April 22nd, 2017 for $130. The season for low-top Air Jordan...

By Sneaker News March 21, 2017
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Red Velvet Jordan 11: Complete Release Info

Sure, the Space Jam 11s are the most captivating Jumpman release of the Holiday 2016 season, but there’s another Air Jordan 11 colorway that has...

By Patrick Johnson December 2, 2016
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