Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 1 “Chicago” Is Releasing As A Golf Shoe

Jordan Brand is bringing the correct heat to the green with the release of the Air Jordan 1 Retro High Golf Shoe. We first saw...

By Sneaker News December 28, 2016
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Air Jordan 1 “NYC” and “LA” Restocking This Friday At Footaction

Another Christmas surprise is coming from Jordan Brand in the form of an unexpected restock. The Air Jordan 1 NYC and Air Jordan 1 LA...

By Patrick Johnson December 21, 2016
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The Last Original Air Jordan 1 Of 2016 Is Releasing On December 23rd

An almost forgotten rare original colorway of the Air Jordan 1 returns for a whole new life this holiday season for the first-ever retro of...

By Zack Schlemmer December 21, 2016
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Jordan’s “Heiress” Collection Returns In 2017 With The Air Jordan 6 And More

Updated February 1st, 2017: The Air Jordan 1 “Heiress” is available now on Nike.com. The Jordan “Heiress” Collection will extend into 2017 with two new...

By Sneaker News December 17, 2016
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This Original Air Jordan 1 Retro High OG Colorway Is Set To Release Next Weekend

You might be excited about the Red Velvet Air Jordan 11 Heiress dropping this weekend, or the Suede Jordan 11 next weekend, but lost in...

By Patrick Johnson December 16, 2016
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A Detailed Look At The Blacked Out And Perforated Air Jordan 1 High

Updated January 20th, 2017: The Air Jordan 1 “Perforated Pack” is releasing in two colorways of black and white on February 4th, 2017 for $160....

By Zack Schlemmer December 16, 2016
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Air Jordan 1 Retro High OG “Perforated” Releasing In Black

The Air Jordan 1 is always going through a number of changes in Jordan Brand’s release slate. Sure, we’re always looking forward to the true...

By Patrick Johnson December 14, 2016
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Air Jordan 1 Retro High OG “Perforated” Releases In Spring 2017

Updated January 20th, 2017: The Air Jordan 1 “Perforated Pack” is releasing on February 4th, 2017 for $160. This Air Jordan 1 Retro High OG...

By Sneaker News December 12, 2016
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On-Foot Look At The Air Jordan 1 “Rare Air”

The Air Jordan 1 has had an awesome run the past few years with a number of OG colorways returning to store shelves accompanied by...

By Patrick Johnson December 10, 2016
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