Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Travis Scott x Air Jordan 1 Low OG SP “Pink Pack” Dropping Spring 2025

Although the 40th Anniversary of the Air Jordan 1 isn’t arriving until 2025, Jordan Brand’s plans to mark that major milestone are slowly being revealed...

By Sneaker News May 19, 2024
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Travis Scott x Air Jordan 1 Low OG SP “Velvet Brown” Releasing In Spring 2025

Travis Scott is indeed putting the Swoosh and the Jumpman on his back with a consistent stream of collaborative sneaker releases bearing the Cactus Jack...

By Sneaker News May 7, 2024
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Air Jordan 6 “Fire Red” Releasing In 2025

Though there’s still much to look forward to on the Jordan Release Dates 2024 calendar, a ton of intrigue has been added to the 2025...

By Matt Varga May 6, 2024
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Detailed Look At The Travis Scott Jordan Jumpman Jack “Mocha”

Updated May 6th, 2024: A detailed gallery of images of the upcoming Travis Scott x Jordan Jumpman Jack “Mocha” has been revealed by @knowing_kicks on...

By Matt Varga May 2, 2024
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Air Jordan Retro Releases For May 2024

With a third of the year now behind us, Jordan Brand is looking to deploy what might be its best overall month of sneaker releases....

By Sneaker News May 1, 2024
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Where To Buy The Travis Scott Jordan Jumpman Jack “Sail”

Updated May 9th, 2024: THE RAFFLE HAS ENDED on travisscott.com. The entry window opened just before 5PM ET and stayed open for roughly 20 minutes....

By Andrew Rizzo April 26, 2024
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Where To Buy The Travis Scott x Air Jordan 1 Low OG “Elkins”

HOW TO BUY THE TRAVIS SCOTT ELKINS SHOES Updated May 25th, 2024: A raffle is now closed on shop.travisscott.com. The Travis Scott Elkins shoes is...

By Sneaker News April 17, 2024
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Detailed Look At The Air Jordan 6 “Olympic” 2024 Retro

Among a slew of Nike and Jordan Brand drops centered around the 2024 Paris Olympic Games, the return of the Air Jordan 6 “Olympic” stands...

By Andrew Rizzo April 15, 2024
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EXCLUSIVE: Nike Doernbecher Freestyle XX Sneakers Revealed

The Nike Doernbecher Freestyle is back in 2024 for its monumental twentieth edition, and we’ve got the exclusive on what sneaker models are confirmed to...

By Sneaker News April 3, 2024
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