Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Where To Buy The Air Jordan 14 “Laney”
From its debut atop the Air Jordan 14 in 1999 to its successive appearances across the Air Jordan 5 in 2000 and the Air Jordan...
Where To Buy The Air Jordan 1 KO “Bleached Aqua”
From collaborations with Union LA to an upcoming roster of low-top colorways, the Air Jordan 1 KO is not letting up at all in 2023....
Where To Buy The Air Jordan 6 “Toro Bravo”
It’s not very often that an inline colorway from Jordan’s post-retirement era receives just as much praise as the OG’s. 2009’s “Raging Bulls” pack, however,...
Where To Buy The Air Jordan 2 “Italy”
Given how divisive the Air Jordan 2 turned out to be, it’s likely many are ignorant of its origins. But with this upcoming “White/Fire Red”...
Where To Buy The Air Jordan 3 “Lucky Green”
First teased in early October 2022, the women’s Air Jordan 3 “Lucky Green” finally releases tomorrow, May 18th. Clad in a straightforward, but compelling “White,”...
Where To Buy The Air Jordan 5 SE Craft “Light Orewood Brown”
Jordan Brand’s Craft series has most often been attributed to the Air Jordan 1’s mid and low tops, bringing an onslaught of summer-ready offerings to...
The Air Jordan 6 “Toro Bravo” Is Now Releasing On May 24th
Following the onset of the pandemic, no release date was taken without a grain of salt. Now, however, delays are far less common. Sneakers such...
The Air Jordan 6 Golf Combines “Black/Chrome” With “Oreo” Midsoles
The Air Jordan 6 – Michael Jordan’s first championship-winning sneaker – is sitting front and center for Jordan Brand’s current Retro-to-Golf plans, and up next...
Where To Buy The Air Jordan 1 Retro High OG “White Cement”
NIKE, Inc. has never had issues being self-referential. For its latest example, the global sportswear juggernaut has taken the Air Jordan 3’s iconic elephant print...