Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

This 2022-Bound Air Jordan 1 Mid Pairs “Coconut Milk” With “Particle Grey”

Back in November, the Air Jordan 1 Mid was revealed in a brand new kids’ colorway, its panels replete with cream canvas and grey suede....

By Michael Le December 28, 2021
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Air Jordan 1 Mid “USA” Returns In 2022

It’s a little early to be celebrating the Fourth of July; we’ve yet to even hit New Years Day. But Jordan Brand seems to prefer...

By Sneaker News December 27, 2021
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Official Images Of The Air Jordan 1 Mid “Paris”

Through the latter half of the year, Jordan Brand and adidas YEEZY were practically neck and neck. But once we hit December, the Three Stripes...

By Michael Le December 21, 2021
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Beige And Red Share An Upcoming Air Jordan 1 Mid For Kids And Adults

No longer entirely-neglected by savvy sneaker collectors, the Air Jordan 1 Mid has built a sizable catalog in the last two years alone. Before 2021...

By Sneaker News December 14, 2021
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Jordan Swaps Red For Berry Pink In This Air Jordan 1 Mid

There’s no battling the “Chicago” colorway as the best Air Jordan 1 colorway made. While the Bulls-themed choice of colors gives it the attraction, it’s...

By Sneaker News December 5, 2021
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More Furry Fleece Lining Appears On The Air Jordan 1 Mid

If you can’t resist wearing your Air Jordan 1s in the winter-time, not to worry. The Jumpman brand has steadily focused on making its most...

By Sneaker News December 5, 2021
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More Pastel-Covered Air Jordan 1 Mids Appear Ahead Of Spring 2022

Over the last four years, the Air Jordan 1 Mid has gone from the “ugly duckling” of Michael Jordan’s first signature sneaker’s trims to a...

By Jovani Hernandez November 24, 2021
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The “Baseball Diamond” Detailing Appears On The Air Jordan 1 Mid

Appearing once again is the curious diamond-shaped logo on the tongue of another variation of the Air Jordan 1. Previously spotted on an Air Jordan...

By Sneaker News November 17, 2021
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Unwrap The Air Jordan 1 Mid “Ugly Christmas Sweater” On November 30th

The tradition of overtly festive, questionably designed sweaters will undoubtedly continue in 2021, and this year the Air Jordan 1 Mid is looking to join...

By Sneaker News November 16, 2021
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