Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Here’s What Jordan Brand May Release In Fall 2019

Earlier this week, we brought you a comprehensive look at what is to be expected from the Jordan Brand in the first few months of...

By Ben Felderstein December 21, 2018
159214

Air Jordan Preview For Spring 2019

The holiday season has come and gone. Gifts have been purchased, wrapped, and opened, parties were thrown, champagne was toasted, and now 2019 has begun...

By Ross Dwyer December 19, 2018
1405159

Detailed Look At The Air Jordan 11 Low “Navy Snakeskin”

Jordan Brand’s yearly releases of the Air Jordan 11 are about as systematic as they come. Just about every year, the Jumpman delves out colorways...

By Ben Felderstein December 12, 2018
31174

First Look At The Air Jordan 11 Low “Navy Snakeskin”

Among Jordan Brand’s low-top versions of their classic silhouettes, the Air Jordan 11 Low may very well be the most popular. A chopped-down take on...

By Ross Dwyer December 11, 2018
82872

Release Reminder: Air Jordan 11 “Concord”

Later this morning, the entire sneaker industry will be focused on one thing and one thing only. One of the greatest sneakers in history –...

By Ben Felderstein December 8, 2018
85327

The Many Faces Of The Air Jordan 11 “Concord”

Among the pantheon of timeless sneaker classics is the Air Jordan 11 “Concord”, the stylish white and black patent leather colorway of Tinker Hatfield’s enduring...

By Sneaker News December 5, 2018
130551

Air Jordan 11 “Bred” Releasing During Holiday 2019

In the illustrious legacy of the heralded Air Jordan 11 silhouette – arguably the most revered model in the Jumpman’s indelible lore – there are...

By Ben Felderstein December 3, 2018
290306

Where To Buy The Air Jordan 11 “Concord”

After months and months of waiting, the utterly iconic Air Jordan 11 “Concord” is finally set to return to retailers for the first time since...

By Ben Felderstein November 28, 2018
298495

Big Air Jordan Cyber Monday Restock At Finishline

The Black Friday deals have come gone, and so have the big ticket releases on the Saturday that followed. Still, we have Cyber Monday to...

By Sneaker News November 25, 2018
148682